Austrian study on new business models by Industrie 4.0 presented in Klagenfurt, Graz and Linz

The study "New Business Models for Digital Transformation and Industry 4.0", commissioned by BMVIT and FFG, and the recommendations for action derived from it were presented by BM Jörg Leichtfried as part of a tour of the federal states.

Digital transformation is still at an early stage, but has potentially far-reaching long-term effects. Industry 4.0 is expected to put pressure on existing business models of manufacturing companies and to develop and establish new ones. Major technical drivers of this predicted transformation are advances in sensor technology and in information and communication technology. Many companies and politicians need to take action.

Against this background, the BMVIT and the Austrian Research Promotion Agency (FFG) commissioned a four-part study volume to assess the attitude of Austrian production companies to digital change. Two volumes have already been published, now followed the presentation of the two final reports “Analysis of Business Model Innovations through Digital Transformation with Industry 4.0” and “Action Recommendations for Digital Transformation through Industry 4.0 and New Business Models”.

To this end, qualitative interviews with managers were conducted in 68 Austrian companies. From these interviews, the study authors have derived 7 concrete recommendations for action for industry and 4 for politics. For practical illustration, 5 current Best Practice Case Studies from Austrian companies show how different aspects of the outlined recommendations for action can be implemented in concrete terms.

The studies were developed by the Salzburg Research Association in cooperation with evolaris next level GmbH and Syngroup Management Consulting GmbH. The recommendations for action and all study reports from this series are available for free download: https://i40transform.salzburgresearch.at/

The study was presented by Federal Minister Jörg Leichtfried and study author Markus Lassnig of Salzburg Research at cms electronics in Klagenfurt and AVL List in Graz.  As a supporting programme for the study presentations, IV Steiermark and IV Kärnten organized business lunches with Federal Minister Jörg Leichtfried in Graz and Pörtschach.

On the occasion of the study presentations, information events and expert consultations were also held in Linz and Klagenfurt by the Platform Industry 4.0 Austria. In these half-day workshops, the participants had the opportunity to discuss the results of the study with study author Markus Lassnig, Manuel Brunner from the Upper Austrian Mechatronics Cluster on Industry 4.0 Check (maturity model) and learn more about norms, standards and patents in the area of industry 4.0 by Stefan Harasaek (Austrian Patent Office) and Andreas Cepnik (Austrian Standards International).

© Arlene Joobes
© Arlene Joobes
© Arlene Joobes
© Walter Fritz
© Walter Fritz
© Gilbert Waldner
© Gilbert Waldner
© Gilbert Waldner
© Gilbert Waldner